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Gamification and Learning Within Corporate Training

Imagine a corporate training environment where learning feels more like an exciting experience than a mundane task. Picture employees not just meeting goals but surpassing them, driven by an innate desire to excel. Welcome to the world of gamification and learning in corporate training – an environment where enjoyment, friendly competition, and innovation work together to increase employee engagement, boost productivity, and cultivate a commitment to growth.

In this article, we delve into the dynamic universe of gamification, exploring its key elements and the myriad of benefits it offers both employees and organisations. Buckle up, because your journey to a more vibrant and effective training landscape begins here.

What is Gamification in the Workplace?

The concept of “gamification” emerged in the early 2000s, denoting the integration of entertaining, game-like elements into non-gaming contexts. Although its roots trace back to the late 1800s, it’s only recently that gamification within education has found a strong foothold in the corporate environment. Gamification’s versatility shines in a range of contexts:

  • It can be used to achieve customer service excellence. In customer-focused industries, gamification enhances service skills through interactive simulations and role-playing exercises.
  • Gamification can foster understanding in the context of diversity and inclusion training, promoting diversity and inclusion by challenging biases and encouraging empathy.
  • When delivering cybersecurity training, gamification can simplify complex cybersecurity concepts, teaching employees to recognise and respond to threats effectively.

One undeniable fact underscores the power of gamification: learners retain information far more effectively when they’re engaged and entertained. Consequently, there’s a growing trend towards compact, enjoyable learning experiences. These not only keep employees closely aligned with company objectives but also motivate them to actively pursue these goals.

Key Elements of Gamification

To maximise the success of gamification in the workplace, it’s important to incorporate the following key elements:

Setting SMART goals

In the world of gamified corporate training, success begins with setting clear and SMART goals – goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. These goals serve as guidance for learners, providing a sense of direction and purpose from the very first lesson. The SMART approach eliminates ambiguity, sets realistic timelines, and paves the way for employees to achieve their objectives. 

Game elements within lessons

Gamification isn’t just about adding games to training, it’s about weaving game elements seamlessly into the learning journey. Within lessons, learners could encounter checkpoint quizzes, interactive roleplaying scenarios, and engaging vocabulary flashcard games. These in-lesson game elements transform mundane training into captivating adventures, making the pursuit of knowledge as exciting as a gripping narrative.

Reinforcement through post-lesson games

The learning journey shouldn’t end when the lesson is complete. Post-lesson game elements, such as cumulative knowledge quizzes and recall challenges, reinforce learning and maximise retention, ensuring that employees don’t just absorb information but retain it for the long haul.

Fostering healthy competition

A healthy competitive spirit has always been a powerful motivator. Gamification and learning channels this energy by incorporating points, badges, and leaderboards into training. It’s important to recognise and reward excellence. These friendly competitions often ignite learners’ desire to excel, pushing them to perform at their best. 

Tangible rewards beyond points

While points and badges add excitement, tangible rewards provide an extra layer of motivation. Reaching specific milestones can earn employees real-world incentives, transforming their learning journey into a rewarding experience. A well-rounded gamification strategy blends virtual achievements with real-world benefits, ensuring that employees are not only engaged but also reaping tangible rewards. Some examples to inspire you:

  • Gift vouchers
  • Paid time off
  • Bonuses
  • Tech gadgets
  • Company swag
  • Peer/public recognition

Progress tracking with scorecards

Scorecards serve as personalised progress trackers, offering insights into individual performance. They display vital stats like experience points, badges collected, leaderboard standings, and levelling progress. This tool empowers both learners and L&D teams to monitor progress effortlessly. Comprehensive progress tracking will help learners and organisations identify strengths and areas for improvement.

The Benefits of Gamification in Corporate Training

Gamification in corporate training offers a multitude of advantages for employees and organisations alike:

Boosts engagement and productivity

Infusing fun and game-like elements into training significantly increases employee engagement and boosts productivity. Research by Growth Engineering shows that 85% of employees are more engaged when gamification is applied to their learning.

Encourages teamwork

Many gamification features incorporate healthy competition and social interaction, fostering teamwork and bonding between employees. It brings people with similar interests together, creating a sense of unity.

Strengthens corporate image

Gamified programs can be used as a tool for internal communication and for attracting investors and potential candidates, strengthening a company’s corporate image.

Promotes creative thinking and innovation

Gamification can put employees in high-stakes scenarios, encouraging them to think creatively and come up with innovative solutions. It’s an excellent way to promote workplace innovation and creativity.

Improves training results

Gamified training enhances learning retention, workplace productivity, and the overall employee experience, making it a highly efficient training method.

Enables shorter feedback cycles

Gamification within education provides rapid performance feedback, guiding employees on what to do next. This feature is particularly useful for new employee onboarding and helps improve overall performance.

Experience Customised Solutions That Maximise the Potential of Your Entire Workforce

Summit, part of the Invictus Education Group and a Level 1 BBBEE provider, stands as a pioneering training company recognised for delivering end-to-end customised training solutions across Sub Saharan Africa. Our commitment extends to:

  • Recruitment, ensuring that the right talent aligns with your organisational goals.
  • A focus on learner retention, ensuring that knowledge becomes a lasting asset.
  • Maximising learner throughput rates, ensuring that your investment in training yields significant returns.
  • Facilitating job placement, developing training into tangible career opportunities.

Let’s set your organisation on a path of continuous growth and excellence. Get in touch with Summit today!